"Yubby... an excellent example of a classic British session beer."
The Telegraph - January 2014
Having bucked the trend of a declining British pub industry - by turning round first The Ebrington Arms near Chipping Campden in 2007 and The Killingworth Castle in Wootton, Oxfordshire in 2012 - landlords Jim and Claire Alexander have focussed their love of quality ale and local production to craft their own range of fine beers.
The Yubberton Brewing Co. was born of Jim and Claire’s frustration at pubs stocking beers that could also be found in supermarkets - a trend that the couple partly attributes to the industry’s current difficulties.
Confident in the three beers they developed in conjunction with the North Cotswolds Brewery, Jim and Claire took the decision to stop stocking any similar ales in both their pubs.
To some this seemed a highly risky endeavour - especially as The Ebrington Arms had been rated by the North Cotswold branch of Campaign for Real Ale (CAMRA) as ‘pub of the year’ three years in a row (and runner up four times). What’s more, The Killingworth Castle, had also just picked up CAMRA’s second-prize gong in its first year of trading.
However, buoyed by the ringing endorsement of their growing clientele, Jim and Claire took the leap in early 2013 and haven’t looked back.
Ebrington provided the inspiration for the Yubberton brand, with Yubberton being the original name of the old village.
Although it’s a moniker long resigned to history books and archaic maps, the locals of The Ebrington Arms still talk about ‘going up the Yubby’ – their affectionate name for the 17th century inn.
Having fully market tested their beers over the past year, Jim and Claire are now looking to expand their offering to other pubs after being inundated with enquires from fellow local landlords. Just don't expect to find any Yubberton Brewing Co. ales in supermarket near you soon.
For more information, please contact Jim Alexander.
tel: 01386 593 223
STOP PRESS: Yubby Bitter shortlisted for ‘Drinks Product of the Year’ in the Cotswold Life Food and Drink Awards 2014.